“Supersize me!” The effects of cognitive effort and goal frame on the persuasiveness of upsell offers

Heidig, Wibke; Wentzel, Daniel; Tomczak, Torsten; Wiecek, Annika; Faltl, Martin

Bingley : Emerald (2017)
Fachzeitschriftenartikel

In: Journal of service management
Band: 28
Heft: 3
Seite(n)/Artikel-Nr.: 541-562