Who says what to whom in what channel? A rules theoretic perspective on word-of-mouth marketing
Buttle, Francis (Corresponding author); Groeger, Lars
Abingdon [u.a.] : Routledge, Taylor & Francis Group (2017)
Fachzeitschriftenartikel
In: Journal of marketing management
Band: 33
Heft: 13-14
Seite(n)/Artikel-Nr.: 1035-1059
Identifikationsnummern
- DOI: 10.1080/0267257X.2017.1325390
- RWTH PUBLICATIONS: RWTH-2017-10638