Who says what to whom in what channel? A rules theoretic perspective on word-of-mouth marketing

Buttle, Francis (Corresponding author); Groeger, Lars

Abingdon [u.a.] / Routledge, Taylor & Francis Group (2017) [Fachzeitschriftenartikel]

Journal of marketing management
Band: 33
Ausgabe: 13-14
Seite(n): 1035-1059