The Innovation-Product Reliability Tradeoff: Balancing Technology and Market Focus to Avoid Recalls
Kiessling, Thomas; Bendig, David
Atlanta, Georgia (2017)
Abstract, Buchbeitrag, Beitrag zu einem Tagungsband
In: Academy of Management Proceedings. - 2017,1
Identifikationsnummern
- DOI: 10.5465/AMBPP.2017.17465abstract
- RWTH PUBLICATIONS: RWTH-CONV-222767