How to successfully compete in dynamic markets with radical Innovation? : The role of organizational slack in avoiding adverse product reliability outcomes

San Francisco, USA (2017) [Contribution to a conference proceedings]

[Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2017, San Francisco, USA]

Authors

Selected Authors

Kiessling, Thomas
Bendig, David
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-CONV-222768