Price, availability and involvement as drivers of ethical consumer behavior
Feuß, Sebastian; Kemper, Jan; Brettel, Malte
San Francisco, USA (2017)
Beitrag zu einem Tagungsband
In: [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2017, San Francisco, USA]
Identifikationsnummern
- RWTH PUBLICATIONS: RWTH-CONV-222776