The impact of service failure controllability on post-complaint consumer behavior : An empirical Analysis
von Aswege, Frederike; Kemper, Jan; Brettel, Malte
San Francisco, USA (2017)
Contribution to a conference proceedings
In: [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2017, San Francisco, USA]
Identifier
- RWTH PUBLICATIONS: RWTH-CONV-222778