Content Strategies for Digital Consumer Engagement in Social Networks: Why Advertising Is an Antecedent of Engagement

Gavilanes, Jose M. (Corresponding author); Flatten, Tessa Christina; Brettel, Malte

Athens, Ga. [u.a.] : American Academy of Advertising (2018)
Fachzeitschriftenartikel

In: Journal of advertising
Band: 47
Heft: 1
Seite(n)/Artikel-Nr.: 4-23