Advancing relationship marketing theory : Exploring customer relationships through a process-centric framework

New York / Springer (2017, 2018) [Journal Article]

AMS Review
Volume: 8
Issue: 1/2
Page(s): 39-57

Authors

Authors

Hütten, Antje
Salge, Torsten-Oliver
Niemand, Thomas
Siems, Florian U.

Identifier