Surviving on the Long Tail : An empirical investigation of the enablers of business models for mass customization startups
Salvador, Fabrizio; Piller, Frank Thomas (Corresponding author); Aggarwal, Shivom
Oxford / Elsevier (2019, 2020) [Fachzeitschriftenartikel]
Long range planning : LRP
Band: 53
Ausgabe: 4
Seite(n): 101886
Identifikationsnummern
- DOI: 10.1016/j.lrp.2019.05.006
- REPORT NUMBER: RWTH-CONV-238268