Surviving on the Long Tail : An empirical investigation of the enablers of business models for mass customization startups

Salvador, Fabrizio; Piller, Frank Thomas (Corresponding author); Aggarwal, Shivom

Oxford / Elsevier (2019, 2020) [Fachzeitschriftenartikel]

Long range planning : LRP
Band: 53
Ausgabe: 4
Seite(n): 101886