Exploring online consumer shopping type behavior using big data clickstream information
Aachen (2018) [Book, Dissertation / PhD Thesis]
Page(s): VII, 205 Seiten : Illustrationen, Diagramme
Abstract
Authors
Authors
Schellong, Daniel Andreas
Advisors
Brettel, Malte
Karla, Jürgen
Identifier
- REPORT NUMBER: RWTH-2019-03787