Exploring online consumer shopping type behavior using big data clickstream information

Aachen (2018) [Book, Dissertation / PhD Thesis]

Page(s): VII, 205 Seiten : Illustrationen, Diagramme

Abstract

Authors

Authors

Schellong, Daniel Andreas

Advisors

Brettel, Malte
Karla, J├╝rgen

Identifier

  • REPORT NUMBER: RWTH-2019-03787