The aesthetic fidelity effect

Wiecek, Annika; Wentzel, Daniel; Landwehr, Jan R. (Corresponding author)

Amsterdam : Elsevier (2019)
Journal Article

In: International journal of research in marketing : IJRM
Volume: 36
Issue: 4
Page(s)/Article-Nr.: 542-557

Institutions

• Chair of Marketing [812310]