Mobile consumer behavior : the role of information processing, environmental influences, and individual differences for end-to-end mobile consumer decision making

Seeger, Marie Kristin; Brettel, Malte (Thesis advisor); Schroiff, Hans-Willi (Thesis advisor)

Aachen (2021)
Book, Dissertation / PhD Thesis

In: Edition Wissenschaft Apprimus
Page(s)/Article-Nr.: X, 207 Seiten : Diagramme

Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2021

Abstract

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]