Investigating customer characteristics as drivers of private label choice in fashion e-commerce
Grage, Katrin; Brettel, Malte (Thesis advisor); von Nitzsch, Rüdiger (Thesis advisor)
Aachen (2021)
Book, Dissertation / PhD Thesis
In: Edition Wissenschaft Apprimus
Page(s)/Article-Nr.: XII, 166 Seiten : Diagramme
Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2021
Abstract
Institutions
- Innovation und Entrepreneurship Group (WIN) [813110]
Identifier
- RWTH PUBLICATIONS: RWTH-2021-05095
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