Toward Multisensory Customer Experiences : A Cross-Disciplinary Bibliometric Review and Future Research Directions

Stead, Susan (Corresponding author); Wetzels, Ruud; Wetzels, Martin; Odekerken-Schröder, Gaby; Mahr, Dominik

London : Sage Periodicals Press (2022)
Fachzeitschriftenartikel

In: Journal of service research : JSR
Band: 25
Heft: 3
Seite(n)/Artikel-Nr.: 440-459