Interactive value creation with users and customers
Piller, Frank Thomas
München : Peter-Pribilla-Foundation (2008)
Contribution to a book
In: Leading Open Innovation
Page(s)/Article-Nr.: 16-24
Identifier
- RWTH PUBLICATIONS: RWTH-CONV-098302
Piller, Frank Thomas
München : Peter-Pribilla-Foundation (2008)
Contribution to a book
In: Leading Open Innovation
Page(s)/Article-Nr.: 16-24