Corporate social responsibility as a major lever for increasing the impact of marketing on performance in highly competitive markets

Kemper, Jan; Brettel, Malte

Michigan : AIB (2010)
Abstract, Contribution to a conference proceedings

In: Proceedings of the 52nd Annual Meeting of the Academy of International Business : 'International Business in Tough Times' ; Rio de Janeiro, Brazil, June 25-29, 2010 / Eds.: Tatiana Kostova ...