Forward Channel Integration and Performance: An Application of Transaction Cost Economics and the Misalignment Concept

Brettel, Malte; Engelen, Andreas; Land, Simon; Austermann, Dominik Garvin

Chicago, Ill : Curran (2009)
Contribution to a book, Contribution to a conference proceedings

In: Enhancing knowledge development in marketing / American Marketing Association : [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2009, Chicago, USA]