Does Corporate Social Responsibility foster Marketing Capabilities? : An International Perspective
Engelen, Andreas; Brettel, Malte; Flatten, Tessa Christina; Schmidt, Susanne
San Francisco (2011)
Contribution to a conference proceedings
In: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USA
Identifier
- RWTH PUBLICATIONS: RWTH-CONV-201271