Customer co-creation: moving beyond market research to reduce the risk in new product development
Piller, Frank Thomas; Lindgens, Evalotte
Oxford [u.a.] : WP, Woodhead Publ. (2012)
Contribution to a book, Contribution to a conference proceedings
In: New product development in textiles : innovation and production / ed. by L. Horne. The Textile Institute
Page(s)/Article-Nr.: 175-189
Institutions
- Chair of Technology and Innovation Management (TIM) [812710]
Identifier
- DOI: 10.1533/9780857095190.2.175
- RWTH PUBLICATIONS: RWTH-CONV-202052