Mass Customization at Adidas: Three Strategic Capabilities to Implement Mass Customization
Piller, Frank Thomas; Lindgens, Evalotte; Steiner, Frank
Aachen (2012)
Report
In: SSRN Workin Paper Series
Identifier
- RWTH PUBLICATIONS: RWTH-CONV-010576
Piller, Frank Thomas; Lindgens, Evalotte; Steiner, Frank
Aachen (2012)
Report
In: SSRN Workin Paper Series