Beyond traditional word-of-mouth An expanded model of customer-driven influence

Blazevic, Vera; Hammedi, Wafa; Garnefeld, Ina; Rust, Roland T.; Keiningham, Timothy; Andreassen, Tor W.; Donthu, Naveen; Carl, Walter

Bingley : Emerald (2013)
Journal Article

In: Journal of service management
Volume: 24
Issue: 3
Page(s)/Article-Nr.: 294-313

Institutions

• Chair of Technology and Innovation Management (TIM) [812710]