How departments' decision-making influence and interdepartmental dynamics relate to two facets of strategic market orientation

Oswald, Monika (Corresponding author); Brettel, Malte; Engelen, Andreas

Abingdon : Taylor & Francis [u.a.] (2012)
Journal Article

In: Journal of strategic marketing
Volume: 20
Issue: 6
Page(s)/Article-Nr.: 483-507

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]