Going the extra mile: Customer interaction orientation, customer satisfaction and firm performance

Chicago, IL, USA / American Marketing Association (2016) [Contribution to a book, Contribution to a conference proceedings]

Regaining relevance: doing research that reshapes the practice of marketing : Summer AMA Conference 2016 : Atlanta, Georgia, USA, 5-7 August 2016 / editors: Bernard Jaworski, Neil Morgan
Page(s): F-42



Mateias, Melania
Brettel, Malte


  • REPORT NUMBER: RWTH-2017-05070