Who says what to whom in what channel? A rules theoretic perspective on word-of-mouth marketing

Buttle, Francis (Corresponding author); Groeger, Lars

Abingdon [u.a.] : Routledge, Taylor & Francis Group (2017)
Journal Article

In: Journal of marketing management
Volume: 33
Issue: 13-14
Page(s)/Article-Nr.: 1035-1059