Conditions of Departmental Power: A Strategic Contingency Exploration of Marketing’s Customer Connecting Role

Marx, Corina; Brettel, Malte

Cham / Springer International Publishing (2015) [Contribution to a book, Contribution to a conference proceedings]

Marketing dynamism and sustainability : things change, things stay the same ... ; proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference ; New Orleans, LA, USA, May 15-20, 2012 / Leroy Robinson, Jr. editor
Page(s): 70-70

Identifier