Surviving on the Long Tail : An empirical investigation of the enablers of business models for mass customization startups

Salvador, Fabrizio; Piller, Frank Thomas (Corresponding author); Aggarwal, Shivom

Oxford / Elsevier (2019, 2020) [Journal Article]

Long range planning : LRP
Volume: 53
Issue: 4
Page(s): 101886

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