The impact of online customer reviews on consumer purchasing behavior

Aachen (2019) [Dissertation / PhD Thesis]

Page(s): XIV, 206 Seiten : Illustrationen, Diagramme

Authors

Authors

Lohse, Tobias Maximilian

Advisors

Brettel, Malte
von Nitzsch, RĂ¼diger

Identifier

  • REPORT NUMBER: RWTH-2020-03699