It’s a question of talent! The interplay of design complexity and talent information on consumers’ product design responses

Grein, Marcel; Wiecek, Annika; Wentzel, Daniel (Corresponding author)

Bradford : Emerald (2020, 2021)
Journal Article

In: European journal of marketing
Volume: 55
Issue: 5
Page(s)/Article-Nr.: 1338-1358

Institutions

• Chair of Marketing [812310]