Overcoming mass confusion : Collaborative customer co-design in online communities

Piller, Frank Thomas; Schubert, Petra; Koch, Michael; Möslein, Kathrin

Hyderabad, India : ICFAI Univ. Press (2008)
Contribution to a book, Contribution to a conference proceedings

In: Micro Marketing: Concepts & Cases / By Pramod Rao
Page(s)/Article-Nr.: 96-131


  • Chair of Technology and Innovation Management (TIM) [812710]