Upselling or Upsetting? : The Interactive Effect of Cognitive Effort and Message Frame on Customer's Willingness to Accept an Upsell Offer
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the 41th European Marketing Academy (EMAC) Conference 2012, Lissabon, Portugal, 22.-25. Mai

Heidig, Wibke
Wentzel, Daniel

Conflict Handling at the Marketing-Finance Interface
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the European Marketing Conference (EMAC) CEE Regional Conference 2012, Belgrad

Waschto, Andreas

Sales Department Integration With Marketing, R&D, And Finance And Innovation : The Moderating Role Of Innovativeness
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the European Academy of Management (EURAM) Conference 2012, Rotterdam, Netherlands

Waschto, Andreas

Steering Marketing Department Power Towards Market Orientation Creation : An Explanation From Resource Dependence And Management Control Theory
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the European Academy of Management (EURAM) Conference 2012, Rotterdam, Netherlands

Marx, Corina

International Performance Of Small- And Medium-Sized Enterprises : an Effectual Perspective
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the European Academy of Management (EURAM) Conference 6 - 8 June 2012, Rotterdam, Netherlands

Jais, Alexander

Performance Effects Of Effectuation And Causation : The Moderating Role Of Innovativeness In Young Ventures
Publiziert als: Abstract, Beitrag zu einem Tagungsband
in: Frontiers of entrepreneurship research 2012 : proceedings of the thirty-second Babson College Entrepreneurship Research Conference (BCERC) 2012 ; June 6-9, 2012, Neeley School of Business, Texas Christian Univ., Fort Worth, Texas, USA

Appelhoff, Daniel

International Performance of Small- and Medium-Sized Enterprises : An Effectual Perspective
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the Academy of Management (AOM) Annual Meeting 2012, Boston, USA

Jais, Alexander
Brettel, Malte

The Marketing-Finance Interface and Innovation
Publiziert als: Beitrag zu einem Tagungsband
in: Marketing to citizens : going beyond customers and consumers; 41th EMAC Conference, Lisbon, 22-25 May 2012, conference proceedings / Ed.: Paulo Rita

Waschto, Andreas
Brettel, Malte

Entrepreneurial Teams : Personality Composition, Conflicts, Efficacy, And Satisfaction
Publiziert als: Abstract, Beitrag zu einem Tagungsband
in: Frontiers of entrepreneurship research 2012 : proceedings of the thirty-second Babson College Entrepreneurship Research Conference (BCERC) 2012 ; June 6-9, 2012, Neeley School of Business, Texas Christian Univ., Fort Worth, Texas, USA

Schoss, Stephanie
Urbig, Diemo

The Positive Effect of Integration on Marketing Accountability and Performance Measurement Ability
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the Academy of Management (AOM) Annual Meeting 2012, Boston, USA

Waschto, Andreas

Corporate Entrepreneurship in Academia : University Scientists' Intentions to Commercialize Research
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the Academy of Management (AOM) Annual Meeting 2012, Boston, USA

Walter, Thomas
Mauer, René
Brettel, Malte

Dynamics of Effectuation and Causation in Technology-Based New Ventures
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the Academy of Management (AOM) Annual Meeting 2012, Boston, USA

Reymen, Isabelle
Andries, Petra
Berends, Hans
Mauer, René
Stephan, Ute
et al.

The Mediating Role Of Customer Capabilities For Exploitation And Exploration Effects On Firm Performance : A Dynamic Capability Perspective
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the European Academy of Management (EURAM) Conference 2012, Rotterdam, Netherlands

Spilke, Maika

Marketing Integration And Its Effects On Accountability And Performance Measurement Ability
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the European Academy of Management (EURAM) Conference 2012, Rotterdam, Netherlands

Waschto, Andreas

Validating Effectual Behavior As Corporate Orientation: What Firms Can Learn From Start-Ups : Scale Development And First Applications
Publiziert als: Abstract, Beitrag zu einem Tagungsband
in: Frontiers of entrepreneurship research 2012 : proceedings of the thirty-second Babson College Entrepreneurship Research Conference (BCERC) 2012 ; June 6-9, 2012, Neeley School of Business, Texas Christian Univ., Fort Worth, Texas, USA

Werhahn, Dorothea
Brettel, Malte

Assessing The Impact Of Entrepreneurship Education: A Function Of Measurement? : Further Insights On Using The Theory Of Planed Behavior To Evaluate Entrepreneurship Education Modules
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the European Academy of Management (EURAM) Conference 2012, Rotterdam, Netherlands

Eckerle, Philipp

How Small And Medium Sized Enterprises Deal With Uncertainty In Internationalization Processes : An Effectual Perspective
Publiziert als: Abstract, Beitrag zu einem Tagungsband
in: Frontiers of entrepreneurship research 2012 : proceedings of the thirty-second Babson College Entrepreneurship Research Conference (BCERC) 2012 ; June 6-9, 2012, Neeley School of Business, Texas Christian Univ., Fort Worth, Texas, USA

Jais, Alexander

Dynamics of Effectuation and Causation in Technology-Based New Ventures
Publiziert als: Beitrag zu einem Tagungsband
in: Frontiers of entrepreneurship research 2012 : proceedings of the thirty-second Babson College Entrepreneurship Research Conference (BCERC) 2012 ; June 6-9, 2012, Neeley School of Business, Texas Christian Univ., Fort Worth, Texas, USA

Reymen, Isabelle
Andries, Petra
Berends, Hans
Mauer, René
Stephan, Ute
et al.

Conflict between Entrepreneurs and VCs : Interplay of Conflict Types and Effect on Perceived VC Value
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the Academy of Management (AOM) Annual Meeting 2012, Boston, USA

Appelhoff, Daniel

Engaging the Facebook User to Foster Sales
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2012, Chicago, USA

Reich, Jens-Christian
Brettel, Malte

Sales Integration and Its Performance Effects in New Product Development : The Moderating Role of Innovativeness
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2012, Chicago, USA

Brettel, Malte
Waschto, Andreas

How Integration Enables Marketing to Become More Accountable
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2012, Chicago, USA

Waschto, Andreas
Brettel, Malte

Impact of New Online Technologies on Advertising Effectiveness Incorporating Synergies and Time Lags
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the Academy of Management (AOM) Annual Meeting 2012, Boston, USA

Reich, Jens-Christian

Entrepreneurial Orientation And Firm Performance : A Longitudinal Perspective
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the European Academy of Management (EURAM) Conference 2012, Rotterdam, Netherlands

Franke, Alexander

Impact Of IT-Based Changes On Marketing Control Systems Measuring Advertising Effectiveness Of New And Traditional Channels Incorporating Synergies And Time Lags
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the European Academy of Management (EURAM) Conference 2012, Rotterdam, Netherlands

Reich, Jens-Christian

CEO’s Role in Driving Innovation Orientation : A View on Managerial Discretion on Three Levels
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the Academy of Management (AOM) Annual Meeting 2012, Boston, USA

Strenger, Lis Senta

The Role of Facebook for Advertising
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2012, Chicago, USA

Reich, Jens-Christian
Brettel, Malte

Antecedents Of Conflict In The Entrepreneur-Investor Relationship : An Effectuation Perspective
Publiziert als: Abstract, Beitrag zu einem Tagungsband
in: Frontiers of entrepreneurship research 2012 : proceedings of the thirty-second annual Entrepreneurship Research Conference : [(BCERC) 2012 ; June 6-9, 2012, Neeley School of Business, Texas Christian Univ., Fort Worth, Texas, USA] / ed. by Andrew Zacharakis... Publ. by the Arthur M. Blank Center for Entrepreneurship, Babson College

Appelhoff, Daniel
Brettel, Malte

The Self-Efficacy Puzzle In The Private Equity Succession Route For Family Firms
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the European Academy of Management (EURAM) Conference 2012, Rotterdam, Netherlands

Kreer, Florian

Context Relevance In Marketing Department Power Emergence : A Strategic Contingency And Resource Dependence View
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the European Academy of Management (EURAM) Conference 2012, Rotterdam, Netherlands

Marx, Corina

Prediction Vs. Control: A Longitudinal Study Of Performance Implications In Strategic Decision Making Under Uncertainty
Publiziert als: Abstract, Beitrag zu einem Tagungsband
in: Frontiers of entrepreneurship research 2012 : proceedings of the thirty-second Babson College Entrepreneurship Research Conference (BCERC) 2012 ; June 6-9, 2012, Neeley School of Business, Texas Christian Univ., Fort Worth, Texas, USA

Tillmanns, Philipp
Mauer, René

Sales Department Integration and New Product Development : The Moderating Role of Innovativeness
Publiziert als: Beitrag zu einem Tagungsband
in: Marketing to citizens : going beyond customers and consumers; 41th EMAC Conference, Lisbon, 22-25 May 2012, conference proceedings / Ed.: Paulo Rita

Brettel, Malte
Waschto, Andreas

Sales Department Integration in New Product Development and the Role of Innovativeness
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the Academy of Management (AOM) Annual Meeting 2012, Boston, USA

Waschto, Andreas
Brettel, Malte

Steering Firms in Uncertain Times : CEOs Make Their Firms More Innovative as well as Responsive to Changing Markets and Demands
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the 38th European International Business Academy (EIBA) Annual Conference, 2012, Brighton, England

Spilke, Maika
Brettel, Malte

How CEOs use Knowledge to Foster Dynamic Capabilities : The Mediating Role of Knowledge-based Capital
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the 38th European International Business Academy (EIBA) Annual Conference, 2012, Brighton, England

Spilke, Maika
Brettel, Malte

Bridging mass customization and open innovation : proceedings of the MCPC 2011 Conference on Mass Customization, Personalization, and Co-Creation, San Francisco, November 16 - 19, 2011
Publiziert als: Tagungsband

Chesbrough, Henry
Piller, Frank Thomas

Foreword
Publiziert als: Buchbeitrag
in: Services customization using web technologies / Dimitrios Kardaras; Bill Karakostas

Piller, Frank Thomas

Innovationsmanagement in der Energiebranche : Anwendung von Open Innovation
Publiziert als: Buchbeitrag
in: Smart Energy : Wandel zu einem nachhaltigen Energiesystem / Hans-Gerd Servatius; Uwe Schneidewind; Dirk Rohlfing Hrsg.

Piller, Frank Thomas
Wagner, Philipp
Antons, David

Open Innovation: Best Practices im Maschinen- und Anlagenbau
Publiziert als: Buchbeitrag
in: Innovationsmanagement in der Investitionsgüterindustrie treffsicher voranbringen : Konzepte und Lösungen / Ronald Gleich ... (Hrsg.)

Antons, David
Lüttgens, Dirk
Piller, Frank Thomas

From social media to social product development : The impact of social media on co-creation of innovation
Publiziert als: Fachzeitschriftenartikel
in: Die Unternehmung : Swiss journal of business research and practice

Piller, Frank Thomas
Vossen, Alexander
Ihl, Jan Christoph

F&E Komplementaritäten bei KMU
Publiziert als: Fachzeitschriftenartikel
in: Zeitschrift für KMU und Entrepreneurship : ZfKE

Kleer, Robin

Customer-driven supply chains : from glass pipelines to open innovation networks
Publiziert als: Buch

Lyons, Andrew C.
Piller, Frank Thomas
Poler, Raúl

Buchführung und Finanzberichte : Grundlagen, Theorie und Anwendung
Publiziert als: Buch

Möller, Hans Peter
Hüfner, Bernd
Ketteniß, Holger

Die Wirkung des Führungskräfteverhaltens des Top-Managements auf die unternehmerische Orientierung : Ein 5-Länder-Vergleich
Publiziert als: Fachzeitschriftenartikel
in: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf = Schmalenbach business review

Chwallek, Constanze
Engelen, Andreas
Oswald, Monika
Brettel, Malte

Extreme Kunden in Entwicklung einbinden : Co-Creations wie Ideenwettbewerbe richten sich nicht an durchschnittliche Kunden, sondern an innovative Aussenseiter
Publiziert als: Fachzeitschriftenartikel
in: IO new management

Piller, Frank Thomas
Servatius, Gerd
Herrmann, Lars

Antecedents of interaction orientation : The influence of organizational and behavioral characteristics
Publiziert als: Fachzeitschriftenartikel
in: Journal of strategic marketing

Thalmann, Julia Kristin
Brettel, Malte

Acquisition through innovation tournaments in high-tech industries: a comparative perspective
Publiziert als: Fachzeitschriftenartikel
in: Economics of innovation and new technology

Kleer, Robin
Wagner, Marcus

The effect of mergers on the incentive to invest in cost-reducing innovations
Publiziert als: Fachzeitschriftenartikel
in: Economics of innovation and new technology

Kleer, Robin

Short- and long-term Effects of Online Advertising : Differences between New and Existing Customers
Publiziert als: Fachzeitschriftenartikel
in: Journal of research in interactive marketing

Breuer, Ralph
Brettel, Malte

Impact of Biased Pecking Order Preferences on Firm Success in Real Business Cycles
Publiziert als: Fachzeitschriftenartikel
in: The journal of behavioral finance

Mueller, Andreas
Brettel, Malte