The search for innovative partners in co-creation: Identifying lead users in social media through netnography and crowdsourcing
Publiziert als: Buchbeitrag, Fachzeitschriftenartikel
in: Journal of engineering and technology management

Brem, Alexander
Bilgram, Volker

The Use of Manangement Control to Guide Marketing Department Power in Establishing Market Orientation: A Resource Dependence Perspective
Publiziert als: Buchbeitrag, Beitrag zu einem Tagungsband
in: Marketing dynamism and sustainability : things change, things stay the same ... ; proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference ; New Orleans, LA, USA, May 15-20, 2012 / Leroy Robinson, Jr. editor

Marx, Corina
Brettel, Malte

Conditions of Departmental Power: A Strategic Contingency Exploration of Marketing’s Customer Connecting Role
Publiziert als: Buchbeitrag, Beitrag zu einem Tagungsband
in: Marketing dynamism and sustainability : things change, things stay the same ... ; proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference ; New Orleans, LA, USA, May 15-20, 2012 / Leroy Robinson, Jr. editor

Marx, Corina
Brettel, Malte

Towards the Effectual Firm : Conceptualizing Effectuation on the Firm Level
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the Academy of Management (AOM) Annual Meeting 2015, Vancouver, Kanada

Mauer, René
Brettel, Malte
Koch, Daniel

The Relevance of Corporate Reputation for Customers : An Empirical Study on Reputation Awards, Media Coverage, and Customer Brand Perception
Publiziert als: Beitrag zu einem Tagungsband
in: Academy of Marketing Science (AMS) World Marketing Congress

Stradner, Michael
Brettel, Malte

Uncertainty and Polarization of Consumer Opinions in Times of Crisis : The Effect of Product Recalls and Media Coverage on the Volatility and the Dispersion of Brand Perception
Publiziert als: Beitrag zu einem Tagungsband
in: Proceedings of the Academy of Management (AOM) Annual Meeting 2015, Vancouver, Kanada

Stradner, Michael
Brettel, Malte

Uncertainty and Polarization of Consumer Opinions in Times of Crisis : The Effect of Product Recalls and Media Coverage on the Volatility and the Dispersion of Brand Perception
Publiziert als: Beitrag zu einem Tagungsband
in: European Marketing Academic Annual Conference 2015, Leuven

Stradner, Michael
Brettel, Malte

An empirical assessment of performance effects of cross-functionalcoopetition in german firms
Publiziert als: Beitrag zu einem Tagungsband
in: [European Academy of Management Conference (EURAM), Warsaw, Poland]

Thieme, Niklas

Managing online retailers’ payment transaction costs across countries
Publiziert als: Beitrag zu einem Tagungsband
in: [European Academy of Management Conference (EURAM), Warsaw, Poland]

Grüschow, Robert
Kemper, Jan
Brettel, Malte

Balancing profitability and sustainability: defining the triple bottom line approach in entrepreneurship
Publiziert als: Beitrag zu einem Tagungsband
in: [European Academy of Management Conference (EURAM), Warsaw, Poland]

Fischer, Denise

Providing customer-individual payment services in b2c e-commerce
Publiziert als: Beitrag zu einem Tagungsband
in: [European Academy of Management Conference (EURAM), Warsaw, Poland]

Grüschow, Robert

How to involve customer characteristics in retailers’ payment provision strategy??
Publiziert als: Beitrag zu einem Tagungsband
in: [European Academy of Management Conference (EURAM), Warsaw, Poland]

Grüschow, Robert

How do new venture liabilities effect employed dynamic capabilities?
Publiziert als: Beitrag zu einem Tagungsband
in: [G-Forum 2015, Kassel, Germany]

Hecking, Tim

Dynamic capabilities in new ventures-What are they and how do they develop?
Publiziert als: Beitrag zu einem Tagungsband
in: [G-Forum 2015, Kassel, Germany]

Hecking, Tim

Why am I green? Looking inside founder identity in sustainable entrepreneurship
Publiziert als: Beitrag zu einem Tagungsband
in: [G-Forum 2015, Kassel, Germany]

Fischer, Denise
Mauer, René
Brettel, Malte

Regulatory focus in sustainable entrepreneurship: How mindsets impact the entrepreneurial process
Publiziert als: Beitrag zu einem Tagungsband
in: [G-Forum 2015, Kassel, Germany]

Fischer, Denise
Mauer, René
Brettel, Malte

Strategic firm resources and entrepreneur's exit strategies. Do they matter and if yes, how?
Publiziert als: Beitrag zu einem Tagungsband
in: [G-Forum 2015, Kassel, Germany]

Deutschmann, Tobias
Gößwein, Julia
Brettel, Malte

New venture teams: Differences in learning style preferences and their implications for the opportunity recognition process and team interaction
Publiziert als: Beitrag zu einem Tagungsband
in: [G-Forum 2015, Kassel, Germany]

Staudigl, Luitpold
Brettel, Malte

On the effects of resource dynamics in new ventures – the influence on entrepreneurial exit strategies
Publiziert als: Beitrag zu einem Tagungsband
in: [G-Forum 2015, Kassel, Germany]

Gößwein, Julia
Deutschmann, Tobias
Brettel, Malte

No risk, no fun: Risk attitude and entrepreneur’s exit strategies
Publiziert als: Beitrag zu einem Tagungsband
in: [G-Forum 2015, Kassel, Germany]

Deutschmann, Tobias
Brettel, Malte

Networks and their influence on entrepreneur’s exit success
Publiziert als: Beitrag zu einem Tagungsband
in: [G-Forum 2015, Kassel, Germany]

Gebhardt, Philipp
Brettel, Malte

Was my exit successful? - The impact of the exit strategy on entrepreneurial exit success
Publiziert als: Beitrag zu einem Tagungsband
in: [G-Forum 2015, Kassel, Germany]

Gebhardt, Philipp
Brettel, Malte

The deep water of new venture team psychology: Learning preferences and their impact on new venture orientation, innovation and performance
Publiziert als: Beitrag zu einem Tagungsband
in: [G-Forum 2015, Kassel, Germany]

Staudigl, Luitpold
Brettel, Malte

Entrepreneurship – Designing new ventures
Publiziert als: Beitrag zu einem Tagungsband
in: [G-Forum 2015, Kassel, Germany]

Staudigl, Luitpold
Chwallek, Constanze
Brettel, Malte

Birds of a feather - Influence of similarity biases on venture contract negotiations
Publiziert als: Beitrag zu einem Tagungsband
in: [G-Forum 2015, Kassel, Germany]

Minis, Michael
Mauer, René
Brettel, Malte

Trust and control - Influence on new venture contract negotiations
Publiziert als: Beitrag zu einem Tagungsband
in: [G-Forum 2015, Kassel, Germany]

Minis, Michael
Mauer, René
Brettel, Malte

Temporal change patterns of entrepreneurial orientation - A longitudinal investigation of CEO successions
Publiziert als: Beitrag zu einem Tagungsband
in: [G-Forum 2015, Kassel, Germany]

Grühn, Bastian
Brettel, Malte

The effect of top management team structure and compensation on entrepreneurial orientation
Publiziert als: Beitrag zu einem Tagungsband
in: [G-Forum 2015, Kassel, Germany]

Grühn, Bastian
Brettel, Malte

Short and long-term effects of entrepreneurial orientation - A long-term longitudinal analysis
Publiziert als: Beitrag zu einem Tagungsband
in: [G-Forum 2015, Kassel, Germany]

Grühn, Bastian
Brettel, Malte

Entrepreneurial leadership: How control-based strategies influence the leadership-performance relationship
Publiziert als: Beitrag zu einem Tagungsband
in: [G-Forum 2015, Kassel, Germany]

Koch, Daniel
Mauer, René
Brettel, Malte

Generating actionable marketing insights by identifying online shopping strategies of consumers based on off-site clickstreams
Publiziert als: Beitrag zu einem Tagungsband
in: [American Marketing Association (AMA), Summer Marketing Educators’ Conference, Chicago, USA]

Schellong, Daniel
Brettel, Malte
Kemper, Jan

Comparing the segmentation bases personal values, fashion attitudes and online shoppingattitudes towards consumer purchase behavior in online fashion retail
Publiziert als: Beitrag zu einem Tagungsband
in: [American Marketing Association (AMA), Summer Marketing Educators’ Conference, Chicago, USA]

Scheuffelen, Stefan
Kemper, Jan
Brettel, Malte

Understanding the interdependencies between the segmentation bases personal values, fashion attitudes and online shopping attitudes in the online fashion retail environment RWTH Aachen University
Publiziert als: Beitrag zu einem Tagungsband
in: [American Marketing Association (AMA), Summer Marketing Educators’ Conference, Chicago, USA]

Scheuffelen, Stefan
Kemper, Jan
Brettel, Malte

How do customers react to price changes in fashion e-commerce in different countries? A Cross-cultural approach
Publiziert als: Beitrag zu einem Tagungsband
in: [American Marketing Association (AMA), Summer Marketing Educators’ Conference, Chicago, USA]

Kemper, Jan
Heuer, David
Brettel, Malte

Do You Exactly Know Why You Want to Buy This? Towards a Model of Post-purchaseSatisfaction and Product Returns in Online Retailing
Publiziert als: Beitrag zu einem Tagungsband
in: [American Marketing Association (AMA), Summer Marketing Educators’ Conference, Chicago, USA]

Hellemann, Niklas J.
Brettel, Malte

Enhancing Organizational Learning: Empirical Evidence about the Effect of Cross-functional Coopetition on the Acquisition and Integration of Knowledge
Publiziert als: Beitrag zu einem Tagungsband
in: [American Marketing Association (AMA), Summer Marketing Educators’ Conference, Chicago, USA]

Thieme, Niklas
Brettel, Malte

Myopic Management in the Context of Share Repurchases
Publiziert als: Beitrag zu einem Tagungsband
in: [American Marketing Association (AMA), Summer Marketing Educators’ Conference, Chicago, USA]

Willmann, Daniel
Brettel, Malte

How to Develop Cost-efficient and Customized Payment Portfolios in E-commerce?
Publiziert als: Beitrag zu einem Tagungsband
in: [American Marketing Association (AMA), Summer Marketing Educators’ Conference, Chicago, USA]

Grüschow, Robert
Kemper, Jan
Brettel, Malte

Managing Payment Transaction Costs at Multinational Online Retailers
Publiziert als: Beitrag zu einem Tagungsband
in: [American Marketing Association (AMA), Summer Marketing Educators’ Conference, Chicago, USA]

Grüschow, Robert
Kemper, Jan
Brettel, Malte

Business Model Orientation: Exploring the “Meta-Capability” for Business Model Change
Publiziert als: Beitrag zu einem Tagungsband
in: [Academy of Management (AOM) Annual Meeting, Vancouver, Canada]

Wulff, Johann-Peter
Flatten, Tessa Christina

The Practice of Myopic Marketing and Innovation Management and Credit Ratings
Publiziert als: Beitrag zu einem Tagungsband
in: [Academy of Management (AOM) Annual Meeting, Vancouver, Canada]

Willmann, Daniel
Brettel, Malte

Three is the Magic Number: How Entrepreneurs Balance Economy, Environment, and Society
Publiziert als: Beitrag zu einem Tagungsband
in: [Academy of Management (AOM) Annual Meeting, Vancouver, Canada]

Fischer, Denise
Mauer, René

Towards the Effectual Firm – Conceptualizing Effectuation on the Firm Level
Publiziert als: Beitrag zu einem Tagungsband
in: [Academy of Management (AOM) Annual Meeting, Vancouver, Canada]

Koch, Daniel
Mauer, René
Brettel, Malte

Machiavellianism or Morality: Which Behavior Pays Off In Online Innovation Contests?
Publiziert als: Fachzeitschriftenartikel
in: Journal of management information systems : JMIS

Hutter, Katja
Füller, Johann
Hautz, Julia
Bilgram, Volker
Matzler, Kurt

Leveraging the Sustainability Potential of Mass Customization through Product Service Systems in the Consumer Electronics Industry
Publiziert als: Buchbeitrag, Beitrag zu einem Tagungsband
in: 7th Industrial Product-Service Systems Conference - PSS, industry transformation for sustainability and business / Edited by Xavier Boucher, Daniel Brissaud

Hankammer, Stephan
Steiner, Frank

Applying an entrepreneurial cognition lens to entrepreneurship education
Publiziert als: Doktorarbeit

Eckerle, Philipp

The marketing department's power - resource dependence perspectives on drivers : context Factors, and organizational effects
Publiziert als: Doktorarbeit

Marx-Voß, Corina

Poka Yoke für Dienstleistungen : Ein Ansatz zur Vermeidung von Kundenfehlern
Publiziert als: Buchbeitrag
in: Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken / Manfred Bruhn, Karsten Hadwich (Hrsg.)

Brust, Leona
Papen, Marie-Christin
Schumacher, May-Britt
Siems, Florian Ulrich

Customer Integration - A Critical Case-supported Observation of the Risks of a Marketing Trend
Publiziert als: Fachzeitschriftenartikel
in: Journal of the Academy of Business & Economics

Ballendat, Mareike
Hütten, Antje
Antons, David
Niemand, Thomas
Siems, Florian U.

Perceived quality : an empirical investigation of its effects on financial analysts, firm value, and risk
Publiziert als: Doktorarbeit

Liefländer, Christoph