Bridging mass customization and open innovation : proceedings of the MCPC 2011 Conference on Mass Customization, Personalization, and Co-Creation, San Francisco, November 16 - 19, 2011
published as: Proceedings

Chesbrough, Henry (Editor)
Piller, Frank Thomas (Editor)

Foreword
published as: Contribution to a book
in: Services customization using web technologies / Dimitrios Kardaras; Bill Karakostas

Piller, Frank Thomas

Innovationsmanagement in der Energiebranche : Anwendung von Open Innovation
published as: Contribution to a book
in: Smart Energy : Wandel zu einem nachhaltigen Energiesystem / Hans-Gerd Servatius; Uwe Schneidewind; Dirk Rohlfing Hrsg.

Piller, Frank Thomas
Wagner, Philipp
Antons, David

Open Innovation: Best Practices im Maschinen- und Anlagenbau
published as: Contribution to a book
in: Innovationsmanagement in der Investitionsgüterindustrie treffsicher voranbringen : Konzepte und Lösungen / Ronald Gleich ... (Hrsg.)

Antons, David
Lüttgens, Dirk
Piller, Frank Thomas

From social media to social product development : The impact of social media on co-creation of innovation
published as: Journal Article
in: Die Unternehmung : Swiss journal of business research and practice

Piller, Frank Thomas
Vossen, Alexander
Ihl, Jan Christoph

F&E Komplementaritäten bei KMU
published as: Journal Article
in: Zeitschrift für KMU und Entrepreneurship : ZfKE

Kleer, Robin

Customer-driven supply chains : from glass pipelines to open innovation networks
published as: Book

Lyons, Andrew C.
Piller, Frank Thomas
Poler, Raúl

Buchführung und Finanzberichte : Grundlagen, Theorie und Anwendung
published as: Book

Möller, Hans Peter (Editor)
Hüfner, Bernd (Editor)
Ketteniß, Holger (Editor)

Die Wirkung des Führungskräfteverhaltens des Top-Managements auf die unternehmerische Orientierung : Ein 5-Länder-Vergleich
published as: Journal Article
in: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf = Schmalenbach business review

Chwallek, Constanze
Engelen, Andreas
Oswald, Monika
Brettel, Malte

Extreme Kunden in Entwicklung einbinden : Co-Creations wie Ideenwettbewerbe richten sich nicht an durchschnittliche Kunden, sondern an innovative Aussenseiter
published as: Journal Article
in: IO new management

Piller, Frank Thomas
Servatius, Gerd
Herrmann, Lars

Antecedents of interaction orientation : The influence of organizational and behavioral characteristics
published as: Journal Article
in: Journal of strategic marketing

Thalmann, Julia Kristin
Brettel, Malte

Acquisition through innovation tournaments in high-tech industries: a comparative perspective
published as: Journal Article
in: Economics of innovation and new technology

Kleer, Robin
Wagner, Marcus

The effect of mergers on the incentive to invest in cost-reducing innovations
published as: Journal Article
in: Economics of innovation and new technology

Kleer, Robin

Short- and long-term Effects of Online Advertising : Differences between New and Existing Customers
published as: Journal Article
in: Journal of research in interactive marketing

Breuer, Ralph
Brettel, Malte

Impact of Biased Pecking Order Preferences on Firm Success in Real Business Cycles
published as: Journal Article
in: The journal of behavioral finance

Mueller, Andreas
Brettel, Malte

Customer-Driven Supply Chain Design
published as: Journal Article
in: European business review : EBR

Lyons, Andrew C.
Poler, Raúl
Piller, Frank Thomas

Generating sales while providing service : A study of customer service representatives' ambidextrous behavior
published as: Journal Article
in: Journal of marketing

Jasmand, Claudia
Blazevic, Vera
de Ruyter, Ko

Comment: Open innovation in higher education
published as: Journal Article
in: Die Unternehmung : Swiss journal of business research and practice

Piller, Frank Thomas

How the personality of a brand impacts the perception of different dimensions of quality
published as: Journal Article
in: The journal of brand management

Clemenz, Julian
Brettel, Malte
Möller, Timo Ewald

Open Service Innovation
published as: Journal Article
in: Service today

Piller, Frank Thomas
Servatius, Gerd

Customer co-creation: moving beyond market research to reduce the risk in new product development
published as: Contribution to a book, Contribution to a conference proceedings
in: New product development in textiles : innovation and production / ed. by L. Horne. The Textile Institute

Piller, Frank Thomas
Lindgens, Evalotte

Your strategy needs a strategy
published as: Journal Article
in: Harvard business review : HBR

Reeves, Martin
Love, Claire
Tillmanns, Philipp

Cultural differences in leadership in SMEs: new product development in China and Germany
published as: Journal Article
in: European journal of international management : EJIM

Brettel, Malte
Land, Simon
Thalmann, Julia Kristin
Austermann, Dominik Garvin

Entrepreneurial Pricing : Characteristics and Implications of Pricing in SMEs and Start-Ups
published as: Journal Article
in: International journal of entrepreneurship and small business

Siems, Florian
Kraus, Sascha
Pollok, Patrick

Die Bewertung von Innovationsideen : eine empirische Analyse von Bewertungsdimensionen und sozialen Einflussfaktoren
published as: Dissertation / PhD Thesis

Adam, Tobias

Ceo experience as micro-level origin of dynamic capabilities
published as: Journal Article
in: Management Decision

Rodenbach, Marc
Brettel, Malte

A coalitional perspective on the role of the r&d department within the organization
published as: Contribution to a conference proceedings, Journal Article
in: The journal of product innovation management

Engelen, Andreas
Brettel, Malte

Improving the performance of business models with relationship marketing efforts - an entrepreneurial perspective
published as: Journal Article
in: European management journal

Brettel, Malte
Strese, Steffen Herbert
Flatten, Tessa Christina

Top managements social capital and learning in new product development and its interaction with external uncertainties
published as: Journal Article
in: Industrial marketing management

Land, Simon
Engelen, Andreas
Brettel, Malte

The tipping point of design: how product design and brands interact to affect consumers preferences
published as: Journal Article
in: Psychology & marketing

Landwehr, Jan R.
Wentzel, Daniel
Herrmann, Andreas

Corporate effectuation: Entrepreneurial action and its impact on R&D project performance
published as: Journal Article
in: Journal of business venturing

Brettel, Malte
Mauer, Rene
Engelen, Andreas
Küpper, Daniel

Alignment of market orientation and innovation as a success factor: a five-country study
published as: Journal Article
in: Technology analysis & strategic management

Brettel, Malte
Oswald, Monika
Flatten, Tessa Christina

Coordination via cost and revenue sharing in manufacturer-retailer channels
published as: Journal Article
in: European journal of operational research : EJOR

Kunter, Marcus

Cross-functional Integration and New Product Performance - The Impact of National and Corporate Culture
published as: Journal Article
in: Journal of international management

Engelen, Andreas
Brettel, Malte
Wiest, Gregor Konstantin

Customer co-creation : open innovation with customers
published as: Contribution to a book
in: New forms of collaborative innovation and production on the internet : an interdisciplinary perspective / Volker Wittke and Heidemarie Hanekop (eds.)

Piller, Frank Thomas
Ihl, Jan Christoph
Vossen, Alexander

Was ist erfolgreiches Technologiemanagement?
published as: Contribution to a book
in: Technologiemanagement : Rahmenbedingungen, Strategien und Methoden für nachhaltige Wettbewerbsvorteile / Frank Piller(ed.)

Piller, Frank Thomas
Lüttgens, Dirk

Innovationsmanagement : Von der ersten Idee bis zur erfolgreichen Produkteinführung ; Schriftlicher Management-Lehrgang in 11 Lektionen
published as: Book

Piller, Frank Thomas (Editor)

Does Online Advertising Cross Cultural Barriers? : A Cross-Cultural Analysis of Advertising Effectiveness
published as: Contribution to a book, Contribution to a conference proceedings
in: Summer AMA 2010 : The Role of Marketing in Creating Customer Value and Enhancing Societal Welfare ; proceedings of the 2010 AMA Summer Marketing Educators Conference ; Boston Marriott Copley Place, 13-16 August 2010 / ed.: E. Yver

Graßmann, Johannes
Brettel, Malte

Incorporating time lags in determining the effectiveness of different types of online advertising channels
published as: Contribution to a conference proceedings
in: Proceedings of the American Marketing Association (AMA) Educators' Winter Conference 2011, Austin, USA

Brettel, Malte
Breuer, Ralph

Upselling or Upsetting? Determinants of a Successful Upsell Option
published as: Contribution to a conference proceedings
in: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USA

Heidig, Wibke
Wentzel, Daniel
Tomczak, Torsten

Configurator-Based Product Choice in online retail : Transferring mass customization thinking to services in retail
published as: Abstract, Contribution to a book, Contribution to a conference proceedings
in: ICIS 2011 Proceedings : International Conference on Information Systems ; ICIS 2011 ; Shanghai, China, December 4-7, 2011 / Association for Information Systems. Dennis F. Galletta, Ting-Peng Liang (Eds.)

Gerards, Marcus
Siems, Florian
Antons, David
Ihl, Jan Christoph
Piller, Frank Thomas

Impact of Religiosity on the Customer Behavior of Turkish Immigrants in Germany
published as: Contribution to a conference proceedings
in: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USA

Abedin, Annas
Brettel, Malte

Cross-Cultural Examination of Antecedents of Proactive Market Orientation
published as: Contribution to a book, Contribution to a conference proceedings
in: Management culture in the 21th century : 11th Annual European Academy of Management (EURAM) Conference, Tallinn, 01.06.2011 - 04.06.2011

Oswald, Monika

How Brand-Specific Internet Searches Affect Purchase Behavior : An Empirical Study of Interrelations in Online Advertising
published as: Contribution to a book, Contribution to a conference proceedings
in: Summer AMA 2010 : The Role of Marketing in Creating Customer Value and Enhancing Societal Welfare ; proceedings of the 2010 AMA Summer Marketing Educators Conference ; Boston Marriott Copley Place, 13-16 August 2010 / ed.: E. Yver

Brettel, Malte
Engelen, Andreas
Hild, Sebastian

The Effect of Organizational and Cultural Antecedents on a Customer Prioritization Strategy in Times of Market Dynamism
published as: Contribution to a conference proceedings
in: Proceedings of the Academy of Marketing Science (AMS) World Marketing Congress 2011, Reims, France

Becker, Niels
Brettel, Malte

An Investigation in Six Countries: The Impact of Innovation Orientation on Performance
published as: Contribution to a book, Contribution to a conference proceedings
in: Management culture in the 21th century : 11th Annual European Academy of Management (EURAM) Conference, Tallinn, 01.06.2011 - 04.06.2011

Strenger, Lis Senta
Brettel, Malte

How Influencial should each Department Be to Foster Responsive and Proactive Market Orienation?
published as: Contribution to a book, Contribution to a conference proceedings
in: Management culture in the 21th century : 11th Annual European Academy of Management (EURAM) Conference, Tallinn, 01.06.2011 - 04.06.2011

Oswald, Monika
Brettel, Malte

What is the Right Market Orientation for Sucessful Radical and Incremental Innovation? : A Five-Country Study
published as: Contribution to a book, Contribution to a conference proceedings
in: Management culture in the 21th century : 11th Annual European Academy of Management (EURAM) Conference, Tallinn, 01.06.2011 - 04.06.2011

Oswald, Monika

CMO Influence in the Top Management Team : Individual-Level Drivers and Performance Implications
published as: Contribution to a book, Contribution to a conference proceedings
in: Management culture in the 21th century : 11th Annual European Academy of Management (EURAM) Conference, Tallinn, 01.06.2011 - 04.06.2011

Hannemann, Daniel
Brettel, Malte

Employee Effectuation in the Fuzzy Front-End of the Innovation Process : On the Roles of Organizational Environment and Cognitions In Corporate Entrepreneurship
published as: Contribution to a book, Contribution to a conference proceedings, Journal Article
in: Frontiers of Entrepreneurship Research

da Costa, Alvaro Filipe
Brettel, Malte