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Interaction Orientation: Do Corporate Culture, Organizational Structure, and Leadership Style Have an Impact on It?
published as: Contribution to a conference proceedings
in: Proceedings of the Academy of Marketing Science (AMS) World Marketing Congress 2011, Reims, FranceThalmann, Julia Kristin -
Time Lags and Synergies of Online Advertising - Using Interactive ad Channels to attract Existing and New Customers : Using Interactive ad Channels to attract Existing and New Customers
published as: Contribution to a conference proceedings
in: Proceedings of the Academy of Marketing Science (AMS) World Marketing Congress 2011, Reims, FranceBecker, Niels
Brettel, Malte -
The Moderating Effect of Key Customer Focus on Market-based Organizational Learning
published as: Contribution to a conference proceedings
in: Proceedings of the Academy of Marketing Science (AMS) World Marketing Congress 2011, Reims, FranceBecker, Niels
Brettel, Malte -
Individual-Level Experience as a Source of Dynamic Capabilities
published as: Contribution to a conference proceedings
in: Proceedings of the Academy of Management (AOM) Annual Meeting 2011, San Antonio, USARodenbach, Marc -
Cross-Functional Co-Opetition and Its Drivers : What Does really Effect Entrepreneurial Orientation?
published as: Contribution to a conference proceedings
in: Proceedings of the Academy of Management (AOM) Annual Meeting 2011, San Antonio, USAChomik, Christoph -
Top Management Leadership Style and Innovation Orientation : An Investigation in Six Countries
published as: Contribution to a conference proceedings
in: Proceedings of the Academy of Management (AOM) Annual Meeting 2011, San Antonio, USAStrenger, Lis Senta
Brettel, Malte -
Simulating the Clash of Effectual and Causal Processes : Investigating Conditions & Boundaries for Venture Success
published as: Abstract, Contribution to a book, Contribution to a conference proceedings, Journal Article
in: Frontiers of Entrepreneurship ResearchSchlüter, Jan -
Who should influence Decisions? : Investigation of Departments’ Decision Influence on Responsive and Proactive Market Orientation
published as: Contribution to a conference proceedings
in: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USAOswald, Monika
Brettel, Malte -
Time Legs of Digital Media : Differences between Existing and New Customers
published as: Contribution to a conference proceedings
in: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USABreuer, Ralph
Brettel, Malte -
What Makes Corporate Entrepreneurs Roll Up their Sleeves? : On the Sources of Intention and Efficacy of Entrepreneurial Employees
published as: Abstract, Contribution to a book, Contribution to a conference proceedings, Journal Article
in: Frontiers of Entrepreneurship Researchda Costa, Alvaro Filipe -
Impact of Leadership on Innovation Orientation
published as: Contribution to a book, Contribution to a conference proceedings
in: Management culture in the 21th century : 11th Annual European Academy of Management (EURAM) Conference, Tallinn, 01.06.2011 - 04.06.2011Strenger, Lis Senta
Brettel, Malte -
Antecedents of Proactive Market Orientation : A Five Country Study
published as: Contribution to a conference proceedings
in: Proceedings of the Academy of Management (AOM) Annual Meeting 2011, San Antonio, USAOswald, Monika -
The Market Orientation - Learning Orientation Interface : An Empirical Analyses of the Moderating Effect of Competitive and Dynamic Market Environments
published as: Contribution to a conference proceedings
in: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USABecker, Niels
Brettel, Malte -
How the Departmental Decision Influence Shapes Responsive and Proactive Market Orientation
published as: Contribution to a conference proceedings
in: Proceedings of the Academy of Management (AOM) Annual Meeting 2011, San Antonio, USABrettel, Malte
Oswald, Monika -
A Five-country Study on the Curvilinear Performance Consequences of Responsive and Proactive Marketing Orientation
published as: Contribution to a conference proceedings
in: Proceedings of the Academy of Marketing Science (AMS) World Marketing Congress 2011, Reims, FranceOswald, Monika
Brettel, Malte -
The Impact of Innovation Orientation on Firm Performance : An Investigation in Six Countries
published as: Contribution to a conference proceedings
in: Proceedings of the Academy of Management (AOM) Annual Meeting 2011, San Antonio, USAStrenger, Lis Senta -
Long-Term Effects and Synergies of e-Advertising
published as: Contribution to a conference proceedings
in: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USABreuer, Ralph
Brettel, Malte -
Does Corporate Social Responsibility foster Marketing Capabilities? : An International Perspective
published as: Contribution to a conference proceedings
in: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USAEngelen, Andreas
Brettel, Malte
Flatten, Tessa Christina
Schmidt, Susanne -
Modelling Effectuation : A Formal Model to Analyze Contingencies for Success
published as: Contribution to a book, Contribution to a conference proceedings
in: Management culture in the 21th century : 11th Annual European Academy of Management (EURAM) Conference, Tallinn, 01.06.2011 - 04.06.2011Schlüter, Jan -
Time Lags and Synergies of Online Advertising
published as: Contribution to a conference proceedings
in: 15th Biannual World Marketing Congress : The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World ; Reims, Champagne, France, July 19-23, 2011Breuer, Ralph
Brettel, Malte -
Market-Driving Behavior : Performance Consequences in High-Tech Start-Ups
published as: Contribution to a conference proceedings
in: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USABrettel, Malte
Schmidt, Susanne
Flatten, Tessa Christina
Engelen, Andreas -
Impact of Acculturation on Immigrant Consumer Behavior
published as: Contribution to a conference proceedings
in: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USAAbedin, Annas
Brettel, Malte -
Impact of Selling Strategy on the Effectiveness of Control in Fostering Salespeople's Learning and Performance
published as: Contribution to a conference proceedings
in: Proceedings of the 40th European Marketing Academy (EMAC) Conference 2011, Ljubljana, SloveniaBieber, Susanne
Brettel, Malte -
Customer Satisfaction-Based Mispricing : Looking Beyond Portfolios
published as: Contribution to a conference proceedings
in: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USABrendel, Christian
Brettel, Malte -
Closing the Gap on Customer Satisfation-Based Mispricing
published as: Contribution to a conference proceedings
in: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USABrendel, Christian
Brettel, Malte -
How does Key Customer Focus moderate Market-Based Organizational Learning? : An Empirical Analyses under the Specific Consideration of Product Commoditization
published as: Contribution to a conference proceedings
in: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USABecker, Niels
Brettel, Malte -
Alignment of Market Orientation and Innovation as a Success Factor : A Five-Country Study
published as: Contribution to a conference proceedings
in: Proceedings of the Academy of Marketing Science (AMS) World Marketing Congress 2011, Reims, FranceOswald, Monika
Brettel, Malte -
Analyzing the Mediating Effect of Learning Orientation on the Relationship of Marketing Orientation and Company Performance in Times of Market Turbulence
published as: Contribution to a conference proceedings
in: Proceedings of the Academy of Marketing Science (AMS) World Marketing Congress 2011, Reims, FranceBecker, Niels
Brettel, Malte -
Ein Blick in die Zukunft : Technologiefrühaufklärung als Instrument für das strategische Technologiemanagement ; Lektion 4
published as: Contribution to a book
in: Technologiemanagement : Euroforum-Lehrgang in 8 schriftlichen Lektionen / fachl. Leitung: Frank PillerAntons, David
Piller, Frank Thomas -
Dein Markt, das unbekannte Wesen : Zum Umgang mit Marktunsicherheit als Kern des Entrepreneurial Marketing
published as: Contribution to a book
in: Entrepreneurial marketing / Hrsg.: Dietmar Grichnik ...Mauer, René
Grichnik, Dietmar -
Open Innovation: Methoden und Umsetzungsbedingungen
published as: Contribution to a book
in: Innovationsmanagement 2.0 : handlungsorientierte Einführung und praxisbasierte Impulse / Jürgen Howaldt ... (Hrsg.)Wagner, Philipp
Piller, Frank Thomas -
Customer Co-Creation : Open Innovation with Customers ; A typology of methods for customer co-creation in the innovation process
published as: Contribution to a book
in: New forms of collaborative innovation and production on the internet : an interdisciplinary perspective / Volker Wittke and Heidemarie Hanekop (eds.)Piller, Frank Thomas
Ihl, Jan Christoph
Vossen, Alexander -
The Customization 500 : An International Benchmark Study on Mass Customization and Personalization in Consumer E-Commerce
published as: BookWalcher, Dominik
Piller, Frank Thomas -
Strategisches Controlling für Open Innovation - Konzeptioneller Rahmen am Fallbeispiel Henkel
published as: Journal Article
in: Controlling : Zeitschrift für erfolgsorientierte UnternehmenssteuerungHilgers, Dennis
Burkhart, Tina
Piller, Frank Thomas
Wuhrmann, Juan-Carlos -
Neue Formen der Arbeitsteilung im Produktentstehungsprozess durch interaktive Wertschöpfung
published as: Journal Article
in: Profile : internationale Zeitschrift für Veränderung, Lernen, DialogHarland, Peter
Piller, Frank Thomas
Wagner, Philipp -
Piller, Frank Thomas
-
Absorptive Capacity and Firm Performance in SMEs: The Mediating Influence of Strategic Alliances
published as: Journal Article
in: European management reviewFlatten, Tessa Christina
Greve, Greta Isabell
Brettel, Malte -
Embedded Toolkits: Identifying Changing User Needs During Product Usage
published as: Contribution to a conference proceedings, Journal Article
in: Engineering management journal : EMJSteiner, Frank
Ihl, Jan Christoph
Piller, Frank Thomas
Tarman, Refik Tarcan -
Öffentliches Rechnungswesen
published as: Contribution to a book
in: Handbuch zur Verwaltungsreform / Bernhard Blanke ... (Hrsg.)Budäus, Dietrich
Hilgers, Dennis -
Kosten- und Leistungsrechnung in der öffentlichen Verwaltung
published as: Contribution to a book
in: Handbuch zur Verwaltungsreform / Bernhard Blanke ... (Hrsg.)Hilgers, Dennis -
Open Innovation with Customers : Co-Creation at Threadless
published as: Contribution to a book
in: A Guide to Open Innovation and Crowdsourcing : expert tips and advicePiller, Frank Thomas -
Antons, David
Lüttgens, Dirk
Piller, Frank Thomas -
Giving up Linearity : Absorptive Capacity and Performance
published as: Journal Article
in: Journal of managerial issues : JMIBrettel, Malte
Greve, Greta Isabell
Flatten, Tessa Christina -
Determinants of Cross Border Shopping In The Border Region of the Netherlands, Belgium And Germany : Theory And Empirical Results
published as: Journal Article
in: European journal of managementPollok, Patrick
Siems, Florian -
What is the "right" market orientation for new entrepreneurial ventures? A five-country study
published as: Contribution to a book
in: Entrepreneurial marketing / Hrsg.: Dietmar Grichnik ...Brettel, Malte
Engelen, Andreas
Oswald, Monika -
Which department should have more influence on organization-level decisions? A strategy-dependent analysis
published as: Journal Article
in: Journal of strategic marketingEngelen, Andreas -
Anwendungsorientierte Produktgestaltung : Bedürfnisermittlung bei unerfahrenen Kunden und Einfluss von Expertenwissen am Fallbeispiel digitaler Fotokameras
published as: Journal Article
in: Industrie-Management : Zeitschrift für industrielle GeschäftsprozesseGerards, Marcus
Braun, Dirk -
Power and performance in three-level distribution channels : conceptualisation and game-theoretical analysis
published as: Journal Article
in: International journal of business research : IJBRKunter, Marcus -
How top management's social capital fosters the development of specialized marketing capabilities : a cross-cultural comparison
published as: Journal Article
in: Journal of international marketingKemper, Jan
Engelen, Andreas
Brettel, Malte -
Incorporating long-term effects in determining the effectiveness of different types of online advertising
published as: Journal Article
in: Marketing lettersBreuer, Ralph
Brettel, Malte
Engelen, Andreas
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