The Moderating Role of Organizational Development Stages on Technology-Based SMEs' Strategic Pricing of New Products and Services
published as: Contribution to a book, Contribution to a conference proceedings
in: Proceedings of the 39th EMAC Conference : the six senses - The Essentials of Marketing ; Copenhagen Business School, Department of Marketing, Denmark, 1-4 June 2010 ; conference proceedings / Eds: Suzanne C. Beckmann ...

Kaiser, Jonas Jan Boris
Möller, Timo Ewald
Brettel, Malte

Age in Online Advertising Effectiveness: Online Advertising Effectiveness - Analyzing Age-Related Differences in an Internet Company
published as: Abstract, Contribution to a conference proceedings
in: EURAM 2010 : Back to the future ; 10th European Academy of Management (EURAM) Conference ; 19th - 22nd May, Tor Vergata Univ., Rome, Italy ; abstr. book

Graßmann, Johannes

Absorptive Capacity and Its Impact on New Venture Performance
published as: Abstract, Contribution to a book, Contribution to a conference proceedings, Journal Article
in: Frontiers of Entrepreneurship Research

Greve, Greta Isabell

Absorptive Capacity and Performance: A Curvilinear Relationship?
published as: Abstract, Contribution to a conference proceedings
in: Dare to care : Passion and compassion in management practice & research : 70th annual meeting of the Academy of Management ; Montréal, Canada - August 6-10 ; meeting program

Greve, Greta Isabell
Brettel, Malte

Absorptive Capacity and New Venture Performance: The Impact of Uncertainty
published as: Abstract, Contribution to a conference proceedings
in: EURAM 2010 : Back to the future ; 10th European Academy of Management (EURAM) Conference ; 19th - 22nd May, Tor Vergata Univ., Rome, Italy ; abstr. book

Greve, Greta Isabell

Absorptive Capacity and New Venture Performance: The Moderating Role of Uncertainty
published as: Contribution to a conference proceedings
in: Dare to care : Passion and compassion in management practice & research : 70th annual meeting of the Academy of Management ; Montréal, Canada - August 6-10 ; meeting program

Greve, Greta Isabell

Antecedents to Pricing Strategy: Factors Driving the Selection of Pricing Strategy for New Product or Services of Technology-Based New Ventures
published as: Contribution to a conference proceedings
in: Proceedings of the 2010 annual conference of the Academy of Marketing Science : May 26- 29, 2010, Portland, Oregon / Academy of Marketing Science

Kaiser, Jonas Jan Boris
Brettel, Malte

Entrepreneurial Development Stages' Impact on Technology-Based SMEs' Strategic Pricing
published as: Contribution to a conference proceedings
in: Dare to care : Passion and compassion in management practice & research : 70th annual meeting of the Academy of Management ; Montréal, Canada - August 6-10 ; meeting program

Kaiser, Jonas Jan Boris
Möller, Timo Ewald

Towards A Pricing Evolution Model: A Multi-method Approach to Identify Development Paths for New Ventures‘ Pricing of New Products and Services
published as: Abstract, Contribution to a book, Contribution to a conference proceedings, Journal Article
in: Frontiers of Entrepreneurship Research

Kaiser, Jonas Jan Boris
Möller, Timo Ewald
Brettel, Malte

Social capital as a micro-level origin of organizational capabilities
published as: Contribution to a conference proceedings
in: Proceedings of the 2010 annual conference of the Academy of Marketing Science : May 26- 29, 2010, Portland, Oregon / Academy of Marketing Science

Kemper, Jan
Brettel, Malte

Individual-level interactions as the source of superior organizational capabilities: The role of social capital
published as: Abstract, Contribution to a conference proceedings
in: EURAM 2010 : Back to the future ; 10th European Academy of Management (EURAM) Conference ; 19th - 22nd May, Tor Vergata Univ., Rome, Italy ; abstr. book

Kemper, Jan

Relationship between social capital and organizational capabilities
published as: Abstract, Contribution to a conference proceedings
in: Dare to care : Passion and compassion in management practice & research : 70th annual meeting of the Academy of Management ; Montréal, Canada - August 6-10 ; meeting program

Kemper, Jan

The social capital-4Ps-performance link: A cross-cultural comparison
published as: Abstract, Contribution to a conference proceedings
in: EURAM 2010 : Back to the future ; 10th European Academy of Management (EURAM) Conference ; 19th - 22nd May, Tor Vergata Univ., Rome, Italy ; abstr. book

Kemper, Jan

How individual-level social capital leads to superior marketing capabilities: A cross-cultural comparison
published as: Abstract, Contribution to a conference proceedings
in: Proceedings of the 52nd Annual Meeting of the Academy of International Business : 'International Business in Tough Times' ; Rio de Janeiro, Brazil, June 25-29, 2010 / Eds.: Tatiana Kostova ...

Kemper, Jan

Social capital as the source of superior marketing capabilities: A cross-cultural comparison
published as: Abstract, Contribution to a conference proceedings
in: Dare to care : Passion and compassion in management practice & research : 70th annual meeting of the Academy of Management ; Montréal, Canada - August 6-10 ; meeting program

Kemper, Jan

Corporate social responsibility as a major lever for increasing the impact of marketing on performance in highly competitive markets
published as: Abstract, Contribution to a conference proceedings
in: Proceedings of the 52nd Annual Meeting of the Academy of International Business : 'International Business in Tough Times' ; Rio de Janeiro, Brazil, June 25-29, 2010 / Eds.: Tatiana Kostova ...

Kemper, Jan
Brettel, Malte

Competition-Motivated Sustainability
published as: Abstract, Contribution to a conference proceedings
in: Dare to care : Passion and compassion in management practice & research : 70th annual meeting of the Academy of Management ; Montréal, Canada - August 6-10 ; meeting program

Kemper, Jan
Brettel, Malte

The Effect and Interaction of Different Sources of Leadership Effectiveness on New Product Development Outcomes
published as: Abstract, Contribution to a conference proceedings
in: EURAM 2010 : Back to the future ; 10th European Academy of Management (EURAM) Conference ; 19th - 22nd May, Tor Vergata Univ., Rome, Italy ; abstr. book

Land, Simon

Effect and Interaction of Leadership Elements on New Product Development Outcomes
published as: Abstract, Contribution to a conference proceedings
in: Dare to care : Passion and compassion in management practice & research : 70th annual meeting of the Academy of Management ; Montréal, Canada - August 6-10 ; meeting program

Land, Simon
Brettel, Malte

Curry in a Hurry? A Longitudinal Study on the Acceleration of Performance Through Effectuation by Nascent Entrepreneurs
published as: Abstract, Contribution to a book, Contribution to a conference proceedings, Journal Article
in: Frontiers of Entrepreneurship Research

Mauer, René
Smit, Willem
Forster, William
York, Jeffrey

Individual, Team and Organizational Level Learning In New Entrepreneurial Ventures - The Key to Success All Over the World?
published as: Abstract, Contribution to a book, Contribution to a conference proceedings, Journal Article
in: Frontiers of Entrepreneurship Research

Rottenberger, Jessica Denise

The Impact of Personality Traits on Individuals, Teams and Venture Performance
published as: Abstract, Contribution to a book, Contribution to a conference proceedings, Journal Article
in: Frontiers of Entrepreneurship Research

Stierlen, Stephanie
Mauer, René
Weiss, Florian

Understanding the impact of internal corporate identity management on external corporate image and company performance : a multi-industry approach
published as: Contribution to a book, Contribution to a conference proceedings
in: Proceedings of the 39th EMAC Conference : the six senses - The Essentials of Marketing ; Copenhagen Business School, Department of Marketing, Denmark, 1-4 June 2010 ; conference proceedings / Eds: Suzanne C. Beckmann ...

Arendt, Sebastian
Brettel, Malte

Understanding the influence of corporate social responsibility on reputation and firm performance
published as: Abstract, Contribution to a conference proceedings
in: EURAM 2010 : Back to the future ; 10th European Academy of Management (EURAM) Conference ; 19th - 22nd May, Tor Vergata Univ., Rome, Italy ; abstr. book

Arendt, Sebastian
Brettel, Malte

Overcoming linearity: How does corporate identity management impact a company’s reputation and performance?
published as: Contribution to a conference proceedings
in: "Business Management in a Market Oriented World" : Proceedings of the the 8th IAMB Summer Conference ; Madrid, Spain, June 28-30, 2010 / International Academy of Management and Business

Arendt, Sebastian
Brettel, Malte

Antecedents of New Product Development: A comparison between Germany and China
published as: Contribution to a book, Contribution to a conference proceedings
in: Winter AMA 2010 : Marketing 2010: Strategies and Solutions for a Tumultuous Economy : proceedings of the 2010 AMA Winter Educators' Conference ; [February 19-22, 2010, New Orleans, Louisiana] / ed.: M.K. Brady

Brettel, Malte
Austermann, Dominik Garvin
Engelen, Andreas

Overconfidence, Leverage and Firm Success
published as: Abstract, Contribution to a conference proceedings
in: Dare to care : Passion and compassion in management practice & research : 70th annual meeting of the Academy of Management ; Montréal, Canada - August 6-10 ; meeting program

Müller, Andreas

Understanding the influence of corporate social responsibility on corporate identity, image, and firm performance
published as: Journal Article
in: Management Decision

Arendt, Sebastian
Brettel, Malte

Effectiveness of online advertising channels: A price-level-dependent analysis
published as: Journal Article
in: Journal of marketing management

Spilker-Attig, Andrea Maria Renate
Brettel, Malte

Letting go to grow - empirical findings on a hearsay
published as: Journal Article
in: Journal of small business management

Brettel, Malte
Engelen, Andreas
Voll, Ludwig Karl

Online advertising effectiveness: A cross-cultural comparison
published as: Journal Article
in: Journal of research in interactive marketing

Brettel, Malte
Spilker-Attig, Andrea Maria Renate

Exploring the Emergence of Management Control Packages - A Resource Dependence Theory Perspective
published as: Journal Article
in: International Journal of Strategic Management : IJSM

Brettel, Malte
Voss, Uwe

Entrepreneurial Orientation as a Function of National Cultural Variations in Two Countries
published as: Journal Article
in: Journal of international management

Engelen, Andreas

Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg - ein 4-Länder-Vergleich
published as: Journal Article
in: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf = Schmalenbach business review

Engelen, Andreas
Kemper, Jan
Brettel, Malte

The Antecedents and Consequences of a Market Orientation: The Moderating Role of Organisational Life Cycles
published as: Journal Article
in: Journal of marketing management

Engelen, Andreas
Brettel, Malte
Heinemann, Florian

Configurations of Resources and Capabilities and their Performance Implications: An Exploratory Study on Technology Ventures
published as: Journal Article
in: Strategic management journal

Gruber, Marc
Heinemann, Florian
Brettel, Malte
Hungeling, Stephan

Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition
published as: Journal Article
in: International journal of research in marketing : IJRM

Reimann, Martin
Schilke, Oliver
Thomas, Jacquelyn S.

Understanding consumer acceptance of mobile payment services: an empirical analysis
published as: Journal Article
in: Electronic commerce research and applications

Schierz, Paul Gerhard
Schilke, Oliver
Wirtz, Bernd W.

Alliance management capability: an investigation of the construct and its measurement
published as: Journal Article
in: Journal of management

Schilke, Oliver
Goerzen, Anthony

Boosting Corporate Entrepreneurship through HRM practices: Evidence from German SMEs
published as: Journal Article
in: Human resource management

Schmelter, Ralf
Mauer, René
Börsch, Christiane
Brettel, Malte

Conjuring the entrepreneurial spirit in small and medium-sized enterprises: the influence of management on corporate entrepreneurship
published as: Journal Article
in: International journal of entrepreneurial venturing

Schmelter, Ralf
Mauer, René
Engelen, Andreas
Brettel, Malte

Strategic development of business models: implications of the Web 2.0 for creating value on the Internet
published as: Journal Article
in: Long range planning : LRP

Wirtz, Bernd W.
Schilke, Oliver
Ullrich, Sebastian

Multitasking in the product development process : How opposing cognitive requirements affect the designing process
published as: Contribution to a book, Contribution to a conference proceedings
in: 2010 Portland International Conference on Management of Engineering & Technology (PICMET 2010) : Technology management for global economic growth ; Phuket, Thailand, 18 - 22 July 2010 / [Portland International Center for Management of Engineering and Technology]. Ed.: Dundar F. Kocaoglu ...

Lukas, Sarah
Schuh, Günther
Bender, Dennis
Piller, Frank Thomas
Wagner, Philipp
et al.

Die Vorteilhaftigkeit handelsgerichteter Konditionen eines Herstellers : Ein spieltheoretischer Untersuchungsansatz
published as: Journal Article
in: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf = Schmalenbach business review

Kunter, Marcus
Guhl, Daniel

Werbe-Management in jungen Wachstumsunternehmen
published as: Journal Article
in: Zeitschrift für Betriebswirtschaft : ZfB = Journal of business economics

Engelen, Andreas
Wolff, Caroline
Steffenhagen, Hartwig
Brettel, Malte

Der Einfluss des Abwechslungsbedürfnisses auf den Produktwechsel bei Konsumenten - Stärker bei Intensiv- oder Gelegenheitsverwendern? Stärker bei Geschmacksrichtungen oder Marken?
published as: Journal Article
in: Marketing : ZFP

Dechêne, Christian
Kunter, Marcus

How the Personality of a Brand Impacts the Perception of Different Dimensions of Quality
published as: Abstract, Contribution to a book, Contribution to a conference proceedings
in: Proceedings of the 39th EMAC Conference : the six senses - The Essentials of Marketing ; Copenhagen Business School, Department of Marketing, Denmark, 1-4 June 2010 ; conference proceedings / Eds: Suzanne C. Beckmann ...

Clemenz, Julian
Willach, Anne Katrin
Brettel, Malte
Schmitt, Robert H.
Möller, Timo Ewald

Open Innovation in den frühen Phasen der Produktentwicklung : Best Practices im Maschinen- und Anlagenbau
published as: Contribution to a book, Contribution to a conference proceedings
in: Vorausschau und Technologieplanung : 5. Symposium für Vorausschau und Technologieplanung, Heinz-Nixdorf-Institut ; 19. und 20. November 2009 in der Berlin-Brandenburgischen Akademie der Wissenschaften / Jürgen Gausemeier (Hrsg.)

Antons, David
Lüttgens, Dirk
Vossen, Alexander
Piller, Frank Thomas

How Advertising Channels Interact: An Empirical Study of Online Purchases
published as: Contribution to a book, Contribution to a conference proceedings
in: Enhancing knowledge development in marketing / American Marketing Association : [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2009, Chicago, USA]. - Vol. 20: / eds.: Michael Kamins ...

Hild, Sebastian
Brettel, Malte

Private Equity for SME: A Behavioural Model of the Demand-Side Perspective
published as: Contribution to a conference proceedings
in: Proceedings of the Academy of Management (AOM) Annual Meeting 2009, Chicago, USA

Brettel, Malte
Espel, Philipp
Heinemann, Florian
Winkenbach, Bastian