Introduction to Survey Design



This course leads participants through the process of designing their own survey. This includes but is not limited to the following steps: designing a survey, recruiting respondents, collecting data, and designing new instruments. A specific emphasis will be placed on instrument design, such that the process of developing, analyzing and validating a survey instrument is explored in detail. The course further explores potential sources of sampling and measurement biases (e.g., nonresponse-bias, common- method bias) as well as state-of-the art remedies.

Teaching objectives

After participating in this course, students will be able to:

  • Identify some major errors in survey designs and know potential remedies 

  • Evaluate how major errors affect implications of studies based on survey design
  • Develop new measurement instruments for survey research and to evaluate them in Mplus.


  • Solid command of English 

  • Basic understanding of Statistics


Students will be assessed based on individual participation and team presentations.