Intertemporal Consumption in Reward Based Crowdfunding
- Lehrstuhl für Marketing
- Bachelor; Master
In reward-based crowdfunding, consumers have to make intertempotal consumption decisions about products that still have to be realized with the finnacial support provided by the prospective consumer. In addition, there is a large temporal gap between decision making and actually receiving a particular product.
The aim of this project is to conduct empirical (experiments) or conceptual research to explore research questions from a consumerpsychological perspective.
Concrete research questions will be specified in consultation with the supervisor.
Keywords: Conusmer behavior, Consumer psychology, Crowdfunding