Applied Consumer Research for MME TIME Graduates
- Lehrstuhl für Marketing
If you are interested in a thesis at the Chair of Marketing and would like to carry out a practice-oriented consumer research project (e.g. in the field of branding, communication measures, advertising impact), you can apply with your own topic. Please attach a rough description of your idea to your application (e.g. in the form of a short synopsis). Applications for work in cooperation with a company are encouraged. There are no restrictions regarding a B2B/B2C context.
Keywords: Applied Research, Consumer Behavior