*With time abroad: Africa, continent of the future – What are successful business models in Africa?

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Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler


Africa is an underestimated continent that has a high potential for the future. In 2050, app. 25% of the world population will have its origins in Subsahara-Africa, in 2100 it will be already every second person on the planet. Therefore, it is of high importance to understand business models in Africa and analyze successful market entries of companies. In this thesis, you will interview German companies in Tanzania so you will spend some time abroad. You will analyze which branding strategies are successful and which challenges companies in Tanzania face.

Keywords: Africa, Entrepreneurship, International stay, Internationalisation, Branding, Firm strategy