OPEN TOPIC: Current Topics in Service and Technology Marketing for MME TIME Graduates

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Lehr- und Forschungsgebiet Dienstleistungs- und Technologiemarketing


If you are interested in a Master thesis at the Department for Service and Technology Marketing and would like to work on a current, practice-relevant topic (e.g., new technologies, artificial intelligence, customer experience management), you are encouraged to apply with your own topic. We are open to multiple industry sectors and contexts. Applications for work in cooperation with a company are more than welcome.
Please attach a short letter of motivation and a description of the planned topic to your application (

Keywords: Current Topics; Artificial Intelligence; Technology; Customer Experience; Service Marketing; Technology Marketing