Developing sustainable business models for the hospital of the future

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Basic Information

Lehrstuhl für Innovation, Strategie und Organisation


The COVID-19 pandemic has highlighted the importance, but also the vulnerability, of healthcare. Digitalization can be a decisive factor in relieving the burden on hospitals. To promote digitalization, the German government passed the Hospital Future Act in 2020. In this context, a total funding amount of 4.3 billion euros is made available.
The goal of hospital digitalization is clear: The focus should be on people in the future. This includes improving the quality of treatment for patients and easing the burden on the medical staff. In addition, the hospital should no longer be limited to the physical boundaries of the building. A cooperative network, e.g. with pre- and aftercare facilities, should enable data to be exchanged more easily and patients to receive holistic care.
However, although the goal is clearly defined, widespread implementation is complex. This requires sustainable business models that focus on specific value propositions, cost structures, and monetization options. In addition, attractive target groups must be identified, and the necessary resources and partners must be highlighted.
You can help develop these business models!

What does the topic offer you?
- Work on a current hot topic
- Collaboration on a research project at the state level
- Development of your economic and scientific skills

What does the institute offer you?
- Flexible and continuous supervision
- Space for your own ideas and interests