AXA Design Thinking Workshop


August 2018, Cologne

  Innovation Honors Class at the AXA Design Thinking Workshop

The Innovation Honors Class followed AXA's invitation and visited the company for a Design Thinking workshop. In Cologne, the students had an exciting day with a focus on the effects of digitization on the insurance industry. The participants got insights into the product development at AXA and learned Design Thinking methods. The inputs were used to develop various insurance products. At the end of the workshop, each group presented their findings to a jury of AXA officials.

There was also plenty of opportunities to get to know the company better and make contacts. At a get-together in the open-air complex at AXA, the participants got to talk to attending AXA employees.

A big thank you to everyone involved and especially to the AXA Group for the exciting event.