The Maker Economy: Chances for Disruptive Business Models through 3D-Printing, Open Hardware, and Co-Design


The fourth industrial revolution: Are Ponoko, Shapeways, Adafruit, TechShop and MakerBot the Watt, Ford or Toyota of today? Just like in the first three phases of the industrial revolution, today a series of new "companies" break with the known rules of successful business and create entirely new structures.

Innovation management has long discussed the inclusion of customers and users in product and service development ("Customer Co-Creation"). But innovative users are already one step ahead. They do not longer have to wait for a company to integrate their ideas, but use the potential of a new production and distribution system to directly do business themselves. Additive manufacturing processes, cost-effective software and open hardware licenses spur these economic systems. This format provides a management-oriented introduction to the "Maker Economy", presents the background, case studies and stakeholders and discusses the opportunities and challenges for established companies.

Your Benefits & Learning content

  • What are the value creation principles behind the Maker Economy - and how do these models build the basis for innovative business?
  • Which pioneers and case studies do you absolutely need to know about?
  • Which specific technologies and platforms support the Maker economy - and why do many of these new technologies have disruptive potential?
  • How do Open Hardware licenses expand our current IP systems?
  • How can established companies make use of this new economy - and what are the challenges they face?

We commonly offer this format in the context of a lecture (Corporate Speaking) with a following workshop. Of course, a more extensive training program can be designed. Talk Feel free to contact us!