Daniel Wentzel


Prof. Dr.

Daniel Wentzel

Marketing (MAR)

Professor and Head of Group


Building: 3011

Room: 408

Kackertstr. 7

52072 Aachen


Phone: +49 241 80-96179
Fax Fax: +49 241 80-696159

Consultation Hour

Mondays, 10:00 - 11:30 am
To reduce waiting times, please make an appointment via phone or email in advance.


Daniel Wentzel was born in Bonn in 1978. He has held the Chair of Marketing in the School of Business and Economics at RWTH Aachen University since spring 2011. Daniel Wentzel studied business administration at the University of Cologne and the University of Auckland, New Zealand. In 2008, he received his doctoral degree from the University of St. Gallen, Switzerland. From 2008 to 2011, he worked as an assistant professor at that university and received his post-doctoral Habilitation degree in 2010. As part of his research program, he has worked together with many companies from the automobile, retailing, and financial services industries.

If you wish to download the full list of publications as well as the curriculum vitae of Prof. Dr. Daniel Wentzel, please visit the section below.

Research Interests

  • Consumer behavior
  • Consumer acceptance and adoption of Innovations
  • Product design
  • Service and brand management

Selected Publications

  • Kindermann, B., Wentzel, D., Antons, D., und Salge, T.-O. (2023), “Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options”, Journal of Marketing, forthcoming.
  • von Walter, B., Wentzel, D., and Raff, S. (2023), “Should Service Firms Introduce Algorithmic Advice to their Existing Customers? The Moderating Effect of Service Relationships”, Journal of Retailing, 99 (2), 280-296.
  • Hopp, C., Wentzel, D., and Rose, S. (2023), “Chief Executive Officers’ Appearance Predicts Company Performance, or Does It? A Replication Study and Extension Focusing on CEO Successions, The Leadership Quarterly, 34 (4), 101437.
  • Rose, S., Wentzel, D., Hopp, C., and Kaminski, J. (2021), “Launching for Success: The Effects of Psychological Distance and Mental Simulation on Funding Decisions and Crowdfunding Performance”, Journal of Business Venturing, 36(6), 106021.
  • Raff, S., Wentzel, D., and Obwegeser, N. (2020), “Smart Products: Conceptual Review, Synthesis, and Research Directions”, Journal of Product Innovation Management, 37(5), 379-404.
  • Wiecek, A., Wentzel, D., and Erkin, A. (2020), “Just Print It! The Effects of Self-Printing a Product on Consumers’ Product Evaluations and Perceived Ownership”, Journal of the Academy of Marketing Science, 48(4), 795-811.
  • Wiecek, A., Wentzel, D., and Landwehr, J. (2019), “The Aesthetic Fidelity Effect“, International Journal of Research in Marketing, 36(4), 542-557.
  • Dahm, M., Wentzel, D., Herzog, W., and Wiecek A. (2018),”Breathing Down Your Neck! The Impact of Queues on Customers Using a Retail Service“, Journal of Retailing, 94 (2), 217-230.
  • Kehr, F., Kowatsch, T., Wentzel, D., and Fleisch, E. (2015), “Blissfully Ignorant: The Effects of General Privacy Concerns, General Institutional Trust, and Affect in the Privacy Calculus”, Information Systems Journal, 25 (6), 607-635.
  • Wentzel. D., Tomczak, T., and Henkel, S. (2014), "Can Friends Also Become Customers? The Impact of Employee Referral Programs on Referral Likelihood", Journal of Service Research, 17 (May), 119-133.
  • Landwehr, J., Wentzel, D., and Herrmann, A. (2013), "Product Design for the Long Run: Consumer Responses to Typical and Atypical Car Designs at Different Stages of Exposure ", Journal of Marketing, 77 (September), 92-107.
  • Wentzel, D., Henkel, S., and Tomczak, T. (2010), "Can I Live up to that Ad? Impact of Implicit Theories of Ability on Service Employees' Responses to Advertising", Journal of Service Research, 13 (2), 137-152.
  • Wentzel, D. (2009), "The Effect of Employee Behavior on Brand Personality Impressions and Brand Attitudes", Journal of the Academy of Marketing Science, 37 (3), 359-374.