Strategic Capabilities of Mass Customization Based E-Commerce : Construct Development and Empirical Test

Piller, Frank Thomas (Corresponding author); Harzer, Thorsten Simon (Corresponding author); Ihl, Jan Christoph (Corresponding author); Salvador, Fabrizio (Corresponding author)

Piscataway, NJ : IEEE (2014)
Contribution to a book, Contribution to a conference proceedings

In: 2014 47th Hawaii International Conference on System Sciences (HICSS 2014) : Waikoloa, Hawaii, USA, 6 - 9 January 2014 ; [proceedings] / [sponsored by the Shidler College of Business, University of Hawai i at Manoa. Technically co-sponsored by the IEEE Computer Society. Ed. by Ralph H. Sprague, Jr.]
Page(s)/Article-Nr.: 3255-3264


  • Chair of Technology and Innovation Management (TIM) [812710]