Effectual Orientation as a Driver for Sustainable Technological Firm Innovativeness : Leveraging Firm Resources to Promote Continuous Radical Innovation

Brettel, Malte; Strese, Steffen Herbert; Reinshagen, Andrea

San Francisco, USA (2017)
Contribution to a conference proceedings

In: [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2017, San Francisco, USA]


  • Innovation und Entrepreneurship Group (WIN) [813110]