What is the Right Market Orientation for Sucessful Radical and Incremental Innovation? : A Five-Country Study

Oswald, Monika

Tallinn/ Estland : Estonian Business School (2011)
Contribution to a book, Contribution to a conference proceedings

In: Management culture in the 21th century : 11th Annual European Academy of Management (EURAM) Conference, Tallinn, 01.06.2011 - 04.06.2011


  • Innovation und Entrepreneurship Group (WIN) [813110]