Biotechnological innovations and marketing - MME TIME

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Lehrstuhl für Marketing


The advent of biotechnological driven innovations enabled through rule-breaking scientific developments (e.g. CRISPR-CAS 9) leads to several societal and managerial questions.

You are interested in addressing some of those pressing questions and almost about to complete your MME TIME successfully? The field of marketing and consumer research is of your highest interest regarding your further career aspirations and you are looking for a master thesis which is more practical in nature?

If this is the case, feel free to reach out to me via with a brief letter of motivation and a first draft of your preferred working topic.

Depending on your personal interests and the chosen research question, the thesis can be conducted using either qualitative or quantitative research methods.

Keywords: MME TIME, Marketing, Consumer Research, Biotechnology