How Advertising Channels Interact: An Empirical Study of Online Purchases
Chicago, Ill / Curran (2009) [Buchbeitrag, Beitrag zu einem Tagungsband]
Enhancing knowledge development in marketing / American Marketing Association : [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2009, Chicago, USA]. - Vol. 20: / eds.: Michael Kamins ...
Autorinnen und Autoren
Autorinnen und Autoren
Hild, Sebastian
Brettel, Malte
Identifikationsnummern
- REPORT NUMBER: RWTH-CONV-189574