How Advertising Channels Interact: An Empirical Study of Online Purchases

Chicago, Ill / Curran (2009) [Beitrag zu einem Tagungsband]

Enhancing knowledge development in marketing / American Marketing Association : [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2009, Chicago, USA]. - Vol. 20: / eds.: Michael Kamins ...

Autorinnen und Autoren

Ausgewählte Autorinnen und Autoren

Hild, Sebastian
Brettel, Malte

Identifikationsnummern

  • REPORT NUMBER: RWTH-CONV-189574