Overcoming linearity: How does corporate identity management impact a company’s reputation and performance?

Silver Spring, MD (2010) [Beitrag zu einem Tagungsband]

“Business Management in a Market Oriented World” : Proceedings of the the 8th IAMB Summer Conference ; Madrid, Spain, June 28-30, 2010 / International Academy of Management and Business

Autorinnen und Autoren

Ausgewählte Autorinnen und Autoren

Arendt, Sebastian
Brettel, Malte

Identifikationsnummern

  • REPORT NUMBER: RWTH-CONV-195613