Antecedents of New Product Development: A comparison between Germany and China

Chicago, Ill / AMA (2010) [Beitrag zu einem Tagungsband]

Winter AMA 2010 : Marketing 2010: Strategies and Solutions for a Tumultuous Economy : proceedings of the 2010 AMA Winter Educators' Conference ; [February 19-22, 2010, New Orleans, Louisiana] / ed.: M.K. Brady

Autorinnen und Autoren

Ausgewählte Autorinnen und Autoren

Brettel, Malte
Austermann, Dominik Garvin
Engelen, Andreas

Identifikationsnummern

  • REPORT NUMBER: RWTH-CONV-195614